To win the loudness war you need to be quiet

To stand out from the rest then you need to be the loudest right? Wrong. With iTunes Radio, Spotify, Pandora etc all using algorithms to even out the volume across songs then having a loud master can have a negative effect. This is not only good news for the casual listener but also for those that care about audio quality.

Mastering engineer Ian Shepard takes you through the process using U2 tracks through the ages….